Building the Operating System for Profit Architects
At Pipci, we believe in radical transparency. We are not just building another tool to manage ads; we are building an antidote to the "Black Box" of modern advertising algorithms.
Here is our master plan to shift the industry from Media Buying to Profit Engineering.
Phase 1: The "X-Ray"
Goal: Total transparency. Identify waste, bleeding, and structural weaknesses immediately upon connection.
The first version of Pipci is designed to pay for itself in minutes by finding the budget you are currently setting on fire.
The "Budget Burner" Detector
In DevelopmentInstant identification of keywords and asset groups that consume budget with zero contribution to margin.
Performance Max (PMax) Decoder
In DevelopmentCracking open the "black box." We analyze asset group efficiency and flag PMax campaigns that are cannibalizing your cheap branded search traffic just to claim credit.
Structural Integrity Audit
TestingAutomated checks against 50+ points of failure (e.g., conflicting goals, network contamination, missing extensions) that dilute your Quality Score.
The "Zombie" Hunter
PlannedIdentification of products in your Shopping feed that have flatlined (0 impressions) and strategies to wake them up.
Phase 2: The "Brain"
Goal: Move from data to insight. Using AI to interpret why performance is changing, not just what happened.
The "Morning Briefing"
Concept: No more staring at dashboards for 30 minutes. You get a natural-language summary every morning: "ROAS dropped 15% because competitor X started bidding aggressively on your core terms. We recommend..."
Semantic Intent Clustering
Concept: Moving beyond n-grams. We use AI to group your search terms by user intent (Browsing vs. Buying vs. Support), giving you a true view of where your money is going.
Audit-to-Action Bridge
Concept: Converting the PDF audit findings into a prioritized checklist of digital tasks.
Phase 3: The "Autopilot"
Goal: Intelligent automation that serves your profit, not the ad network's inventory.
Dynamic Budget Fluidity
Concept: Algorithms that automatically shift budget in real-time away from "Limited by Budget" campaigns with low margin, toward high-velocity, high-margin opportunities.
One-Click Fixes
Concept: Apply the recommendations from our Audit Engine (e.g., "Add these 50 negative keywords") with a single click, with a full rollback safety net.
A/B Test Architect
Concept: Automated setup of experiments to test "Profit Bidding" vs. "ROAS Bidding".
Our Promise to You
Profit, Not Spend
We build for Profit, not Spend. We will never build a feature that encourages you to spend more just for the sake of volume.
Data Sovereignty
You own your data. Pipci is a lens to view your data, not a trap to hold it hostage.
Radical Transparency
Transparency First. If our algorithms make a suggestion, we will always show you the math behind it.